Googly is a service from Agentic Sciences Ltd.

Your Google Ads,
handled.

Googly runs your Google Ads for you. Set your goal and budget once, and Googly takes care of the rest. It emails you every change it makes and sends you a weekly and a monthly report. £79 a month.

See how it works

Google Ads spend is separate and paid directly to Google.

Googly, a cream fluffy marketing helper wearing a dark green cap and crossbody bag, with a keyboard and mouse inside

You

Googly

Your Google Ads, handled.

“Googly does the day-to-day.”

Monthly plan

£79 / month

Daily campaign managementWithin your budgetChange updatesWeekly and monthly reports

The short version

Your Google Ads, handled day to day.

Set your goal and monthly spend limit once. Googly manages your campaigns within those limits, emails you whenever it makes a change, and sends weekly and monthly reports.

A goal to work towards

Tell Googly whether you want leads, sales or calls. It uses that goal to guide campaign management.

Budget boundaries

Set the monthly Google Ads spend limit; Googly manages campaigns within it.

Campaigns, managed daily

Googly reviews and manages your campaigns each day within your goal, budget and permissions.

Reports, in your inbox

Get an email whenever Googly makes a change, plus a weekly and a monthly report.

Googly waving in a dark green cap and crossbody bag

A small team in one small friend

Google Ads,
handled every day.

Googly manages your campaigns every day within the goal and budget you set. You get an email whenever it makes a change, plus weekly and monthly reports.

Daily campaign managementNo long contractsClear reporting

Meet the thinking behind Googly

HOW IT WORKS (3 steps)

Googly is done-for-you and hands-off.

Set your goal and monthly budget once. Googly handles daily campaign management, change updates, and weekly and monthly reports.

Connect your Google Ads.

Tell Googly your goal and limits.

Choose what matters most (leads, sales or calls), set your monthly spend limit and decide what Googly is allowed to change.

Googly takes it from there.

Googly manages your campaigns every day within your settings, emails you whenever it makes a change, and sends you a weekly and a monthly report. Pause or cancel any time.

Googly's Playbook

Googly groups changes into small and major tiers. Both run automatically when live; major changes use stronger automatic safeguards.

Googly knows 54 strategies across 8 areas of Google Ads.

Target CPA (tCPA)major tier
Google sets bids to get conversions at the cost per customer you choose.
Target ROAS (tROAS)major tier
Bids aim for a set return on ad spend, so every pound works towards revenue.
Conversion-based bidding transitionmajor tier
Move an eligible campaign to a conversion strategy only after tracking is recording and conversion volume is sufficient.
Maximise Conversions
Gets as many conversions as possible from your daily budget.
Maximise Conversion Value
Chases the highest total sales value, not just the most sales.
Maximise Clicks
Brings in as much traffic as your budget allows. Handy for new accounts.
Manual CPC
You set every bid by hand, for full control when data is thin.
Bounded Manual CPC bid adjustmentssmall tier
Adjust eligible manual bids by 10% when conversion data meets strict thresholds.
Portfolio bidding
One shared bid strategy across several campaigns so they learn together.
Enhanced CPC (eCPC)Retired
The old halfway house between manual and smart bidding. Google has retired it for Search, and Googly moves accounts on to smart bidding.

Exact match only
Ads appear only for searches that mean exactly what you sell.
Phrase match core
Your main keywords in phrase match, for reach with guardrails.
Match-type restructuremajor tier
Change exact, phrase, and broad match only when the full keyword change set passes major-change checks.
Broad match + Smart Bidding
Wide reach, with Google's bidding filtering for the searches that convert.
Negative keyword harvestingsmall tier
Mining the search terms report every week and blocking the searches that waste money.
Wasteful keyword pausessmall tier
Pause a keyword only after it spends more than twice its target cost with no conversions.
Modified broad matchRetired
Google folded it into phrase match in 2021. Googly migrates old accounts that still use it.

SKAGs (Single Keyword Ad Groups)
One keyword per ad group, for ads that match the search perfectly.
STAGs (Single Theme Ad Groups)
Tight groups of closely related keywords sharing one theme.
Alpha/Beta structure
Proven winners live in exact-match "Alpha" campaigns, while broad-match "Beta" campaigns hunt for new ones.
Keyword funnelling
Layered negative keywords steer each search to the right campaign, from broad to phrase to exact.
Peel and stick
Top performers get pulled out into their own ad groups so they get their own budget and ads.
Hagakure (consolidated structure)
Fewer, bigger campaigns so Smart Bidding has more data to learn from.
New campaign within the saved limitmajor tier
Add a campaign only when its separate daily budget fits the monthly spend limit and its location targets exactly match saved service areas.
Bounded budget movessmall tier
Move a limited part of the daily budget between campaigns that meet strict performance thresholds.

PMax as primary
Let Performance Max lead, with strong assets and clear conversion goals.
PMax + Search hybrid
Performance Max for reach, Search for control, with your brand name excluded from PMax.
Asset group segmentation
Separate asset groups by product, category or margin so each gets the right message.
Feed optimisation
Better product titles, images and data in Merchant Center, the biggest lever for shopping ads.
New customer acquisition
Bidding more to win first-time buyers rather than paying again for existing customers.
Channel and placement controls
Excluding placements and brand terms that waste Performance Max budget.

Customer Match
Uploading your own customer list so Google can find more people like them.
Lookalike segments
Reaching new people who behave like your existing customers.
In-market audiences
Adding people Google knows are actively shopping for what you sell.
Custom segments
Audiences built from the searches and websites your ideal customer uses.
Remarketing lists for search (RLSA)
Bidding more when past visitors search again.
Combined audiences
Stacking several signals together to target a really specific customer.
Zero-signal PMax
Starting with no audience hints and letting Google find buyers from scratch.

Full-funnel orchestration
Demand Gen, Display, Search and PMax working together from awareness to sale.
Brand protection
Owning the top spot when people search your name, so competitors can't take it.
Competitor conquesting
Showing up when people search for your competitors.
Always-on remarketing
Staying in front of people who visited but didn't buy.
Seasonal and dayparting bids
Bidding up at your busiest times and days, and down when it's quiet.
Hyperlocal targeting
Focusing spend on the postcodes and radiuses where your customers are.
Query mining from PMax
Taking winning searches found by PMax and building them into Search.

Profit-first PPC
Judging campaigns on profit, not clicks or sales.
Data-driven attribution
Crediting every ad a customer saw on the way to buying, not just the last one.
Automation-ready account structure
Building accounts so Google's automation has clean data to learn from.
Signal-based bidding
Feeding Google better signals (like customer lists and conversion values) so it bids smarter.
Zero-based budgeting
Starting each month's budget from zero and funding only what proves itself.

Small changes use strict per-resource limits. Major changes require stronger tracking, budget, location, cooldown and regression checks. This preview does not change your Google Ads account.

Ready when you are

Keep your Google Ads choices in one place.

£79 a month. Google Ads spend is separate and paid directly to Google.

Start with Googly

Your Google Ads,handled.

Your Google Ads, handled day to day.

A goal to work towards

Budget boundaries

Campaigns, managed daily

Reports, in your inbox

Google Ads,handled every day.

Googly is done-for-you and hands-off.

Connect your Google Ads.

Tell Googly your goal and limits.

Googly takes it from there.

Bidding strategies10 strategiesHow much to pay for each click, and when.

Match types and keywords7 strategiesWhich searches your ads show up for.

Account structure8 strategiesHow campaigns and ad groups are organised.

Performance Max6 strategiesGetting the most out of Google's all-channel campaigns.

Audiences and signals7 strategiesTelling Google who your best customers are.

Full-funnel strategies7 strategiesCovering every step from first look to purchase.

Ecommerce and Shopping4 strategiesSelling products straight from the search results.

Modern approaches5 strategiesThe buzzwords, explained in plain English.

Keep your Google Ads choices in one place.

Your Google Ads,
handled.

Google Ads,
handled every day.