Meet Googly™
The little guy with Googly eyes and even bigger ideas.
A little different from the start
While all the other kids were outside playing football, little Googly was usually found surrounded by notebooks, colourful charts and his trusty calculator.
Where his friends saw football scores, Googly saw statistics. Where most people saw boring numbers, he saw something wonderful.
Patterns. Opportunities. Possibilities.
His friends thought he was a little odd. Googly thought they were missing all the fun.
It runs in the family
Googly's parents, Mr McSearch and Mrs McSearch, were search engine experts back in the late '90s and early noughties, when the internet made funny noises before you could use it.
While other children enjoyed bedtime stories about dragons and castles, Googly wanted to hear about keywords, algorithms and how search engines worked.
His parents knew their little boy was destined for something special.
A little guy with a clear purpose
As Googly grew up, his fascination with numbers became a love of spotting what makes Google Ads perform.
Where others saw a tangle of campaigns, he saw questions worth asking and opportunities to make the work count.
Eventually, he packed his little green bag and set out to take the day-to-day Google Ads work off business owners’ plates.
His mission? Give business owners a thoughtful, reliable teammate who handles their Google Ads day to day.
His favourite work is turning complicated campaign data into useful action, without making anyone feel silly for asking.
His mum and dad were terribly proud.
These days...
Googly is still a little marketing whizz, and he hasn't forgotten where he came from.
He still loves numbers, gets ridiculously excited about a well-labelled spreadsheet and believes there's always a better way to do things.
When you open Googly, you'll find a friendly place to review your choices and keep the important details together.
Because marketing is easier when the important settings are clear.
Apart from maybe a really, really good spreadsheet.